Threads accelerates user growth, hits 200 million milestone

Threads’ user growth rate has tripled in the past month, indicating potential for huge online attention.


During yesterday’s Q2 earnings call, Meta CEO Mark Zuckerberg said that Threads had hit 200 million monthly active users, a milestone confirmed by Threads CEO Adam Mosseri, according to

Threads has reached this significant milestone in just over a year, despite initial concerns that the app’s success was mainly dependent on its interaction with Instagram. While some may disregard this feat because of its link to Instagram, the truth remains that 200 million users actively participate in Threads each month, suggesting significant engagement.


The tremendous growth momentum is even more notable, as Zuckerberg pointed out. Recent Meta data suggests that Threads’ growth rate has increased significantly in recent weeks.

Threads is gradually gaining momentum, as shown in the accompanying graphic. The chart’s flat intervals still indicate steady development, but using Meta’s milestone stats as a guide, Threads has added more users in the last month than in the prior three months combined.

To summarize, Threads had 100 million active users in October 2023, followed by 130 million in February, seven months after its start. The app then announced 150 million users in April, then 175 million early last month.


Threads averaged 7.5 million new users each month between October 2023 and February 2024, rising to 9 million monthly additions by July. Threads, on the other hand, added 25 million new monthly active users in only the last four weeks. This suggests that Threads’ growth momentum nearly tripled in July, which bodes well for its future potential.

Several causes could be generating this development. The forthcoming US election has spurred a surge in political discourse. Despite Meta’s antipathy to politics, key events such as the transition from Biden to Harris for the 2024 election campaign have sparked increasing debate.

Furthermore, the assassination attempt on former President Donald Trump on July 13 changed the dynamic on X, with owner Elon Musk actively endorsing Trump for the upcoming presidential term. This could have moved consumers away from X and toward Threads, which has also benefited from increased interest in real-time chats during the Olympics.

As more commentators and users flock to Threads, its popularity grows. The app’s rise is considerable, and it will be interesting to watch if Threads surpasses 250 million MAUs soon, as a measure of its increasing popularity.