HYBE draws criticism for uninspired BTS Festa 2024 merchandise, fans express disappointment over low-effort designs

HYBE faced criticism for their low-effort designs and high prices when they announced merchandise for BTS’s Festa 2024.

June is the month of ARMYs, as Jin is only days away from being discharged from his military service, and the BTS anniversary is coming up on June 13. To commemorate the group’s 11th anniversary, HYBE has announced the schedule for BTS Festa 2024. The schedule also includes an appearance by Jin, and ARMY is thrilled to see the singer return from military service. However, the music label company received criticism for the merchandise announcement, which was as basic as they came.

HYBE faces backlash for putting no effort into the new BTS merchandise.
HYBE made a big announcement on Weverse, introducing the Festa schedule and merchandise for fans. The merchandise included oversized T-shirts, zip-up hoodies, phone cases, and a bucket hat. The music label company also added the option of customizing the products with labels of individual members or specific designs. However, HYBE is receiving criticism for its simple designs that lack creativity. BTS fans are disappointed with the company because they charge more for low-quality merchandise designs.

Also Read: BTS agency apologizes for entry conditions to Jin’s ‘light hugs’ FESTA in-person event and announces changes.

Netizens react to the merchandise for BTS Festa 2024.

Despite the ongoing boycott of HYBE due to its ties to Zionism and the quality of the items reported by KoreaBoo, many fans believed it was simple not to purchase items from the label. A user on X posted, “Whoever is in charge of creative direction for BTS, be it for merch or posters or group album concepts, needs to be fired and replaced by 2025, and I’m so serious” .

Another user commented, “$90 for that ugly hoodie? Even if there wasn’t a boycott, no one should be paying this much for something so simple,” to which another user replied, “I’ve said this since 2019, BigHit thinks we’re stupid idiots who will buy anything. A lot of BTS merchandise had been hot for YEARS.”

One X user wrote, “2024 has to be the year with the most boycottable merch because look at this stuff,” to which another user replied, “it’s giving you the random stuff you see when you google search bts merch, y’all don’t buy this pls?!?!?” Another user stated, “They will literally hire anyone to design BTS merchandise.” “There is literally no effort or thought behind any design.”