Google is letting retailers include 3D images in AI-generated ads

Google announced on Tuesday that it will provide advertisers with the power to generate immersive images in their advertisements using generative artificial intelligence, as the company expands its AI capabilities for companies.

Advertisers can benefit from what Google calls a visual brand profile in search “that gives richer results” for inquiries that include the name of a brand or retailer, the firm announced Tuesday at its annual conference Google Marketing Live. Brands can also include product videos and summaries.

Google stated last week that it will prioritize a feature dubbed “AI Overview,” which utilizes artificial intelligence to summarize information at the top of a search results page. The move might push organic content and adverts lower down the screen, potentially disrupting publishers and advertisers.

Google announced on Tuesday that there will be adverts within AI Overview that are related to both the inquiry and the information. The posts will be clearly labeled “sponsored.” The ads contain virtual try-on options, which Google introduced with select stores last year.

“All a merchant needs to do is provide a handful of high-quality images of their shoes at different angles and we’ll use our advanced AI techniques to create a 360-degree view of their footwear,” Google wrote on its blog.

Google did not specify how many sponsored spots will be displayed within AI Overview for each projected AI question, or how the company will select which ones to showcase. A Google spokeswoman stated that the business is “starting with a small test in the U.S.”

Alphabet’s Google ad business has rebounded this year after a decrease in 2022 and a modest increase the previous year. Total revenue increased 15% in the second quarter, the fastest rate since early 2022. Executives stated in the report last month that they noticed increased customer conversions from ad clients that used generative AI techniques in “Performance Max.”

The business announced that it is providing advertisers with new image editing tools, and that Google AI would produce more visual possibilities and “context” for their advertisements. For example, Google stated that if a user searches for “short term storage” and clicks on an ad for a storage facility, Google AI may offer a storage unit size and packing materials, as well as links to websites.