Apple plans to announce new items on May 7 through an online event, according to media invites distributed on Tuesday.
The event, dubbed “Let loose,” will be livestreamed on Apple’s website at 10 a.m. Eastern time. The company’s launch festivities are typically prerecorded.
Following the announcement of no new models in 2023, Apple is anticipated to unveil new iPads. The invite design depicts Apple Pencil, the company’s iPad stylus. Analysts and sources suggest that Apple may unveil updates to its high-end iPad Pro and a larger iPad Air.
During the spring, the business occasionally introduces new color options for iPhones, Apple Watches, and accessories. Apple last staged a spring launch event in March 2022, when it unveiled the next iPad Air and a lower-end iPhone.
Millions of people tune in to witness Apple’s live launch events, which serve as an important marketing outlet for the business.
Apple is also expected to make substantial AI announcements this year, most likely during its Worldwide Developers Conference in June.
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