Han So Hee continues losing advertising model contracts amid Ryu Jun Yeol dating scandal

Han So Hee loses endorsement opportunities following a romance controversy with Ryu Jun Yeol. According to reports, Lotte Chum Churum and NH Bank have ended their collaboration.

In the aftermath of the relationship scandal, Han So Hee is still embroiled in controversy. While the Dispatch denied the “transit relationship” charges, reports suggest endorsement deals are falling through. On March 20, Lotte’s soju brand Chum Churum announced the end of its association with Han So Hee. This follows a news of another brand contract loss. The actress is in a relationship with Ryu Jun Yeol, the actor from Reply 1988. Their relationship became public after a few admirers spotted them in Hawaii.

Han So Hee continues to lose sponsorship deals.
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Han So Hee’s association with the well-known soju brand ‘chum churum’ ended in early March, according to Lotte chilsung, and to everyone’s astonishment, it was not renewed after only a year. Although model alterations are typically accepted as routine, fans couldn’t help but notice a ‘hesitation’ this time around. This is the first time in eight years that the advertising model for ‘Chum Churum’ has been changed in a single year.

According to Allkpop, “Following the expiration of her contract, no renewal was pursued.” The crew noted that they have not selected who will replace her yet.

Is the dating controversy damaging Han So Hee’s career?
When allegations of Han So Hee dating Ryu Jun Yeol initially broke, she sent a lengthy message apologizing for her behavior. The actor, who was in a long-term relationship with another Korean star, Hyeri, was also chastised for not standing up when the two ladies affiliated with him were implicated in the scandal.

Han So Hee and Ryu Jun Yeol’s Hawaii date images leak, and Dispatch confirms relationship timeline.

Han So Hee’s contract expired just one day after it was announced that NHK Bank will likewise terminate its ties with the actress. But let us wait for official confirmation of the latter report. According to sources, NH Bank has opted not to renew Han So Hee and would hunt for a new model soon before beginning promotional operations. Han So Hee has worked as a model for NH Bank since 2021.

For those who are unfamiliar, Dispatch, a Korean media source known for uncovering iconic K-pop love stories such as Ahn Bo Hyun-BLACKPINK Jisoo, IU-Lee Jong Suk, and others, has denied accusations that Han So Hee’s romance overlaps with Hyeri and Ryu Jun Yeol’s split period. Han So Hee received hate remarks alleging her role in the former couple’s split. According to Dispatch, Han So Hee and Ryu Jun Yeol started dating after Hyeri and Ryu Jun Yeol split up.